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ThePhoenix.com, online home of the Boston Phoenix newspaper, was awarded the coveted prize of the country’s Best Alternative Newsweekly Web site at last week’s Association of Alternative Newsweeklies (AAN) Convention in Philadelphia. The judging process was governed by the Northwestern University’s Medill School of Journalism. The Association of Alternative Newspapers is a diverse group of 129 alt-weekly news organizations covering every major metropolitan region in North America. Members of AAN include such newspapers as the Village Voice, the LA Times, and the Chicago Reader.

ThePhoenix.com site showcases the best in New England news, arts, and entertainment. As part of the larger Phoenix Media/Communications Group the Web site averages 2 million page views monthly and continues to grow. Launched in 1995, to promote the already popular Boston Phoenix paper, the Web site quickly connected with readers nationwide and became the key to building the Boston Phoenix brand for the 21st Century.

The site highlights a wide variety of content, from exclusive Web-only interviews to videos featuring of top artists, entertainers, and public figures in the Boston. As part of the continuing efforts to maintain its position as one of the premiere sites for Boston metro and surrounding areas, the Web site continues to innovate with new interactive functionality to build an online community within ThePhoenix.com.

Carly Carioli, Web Editor for ThePhoenix.com says «We are extremely excited to have received this award. ThePhoenix.com has grown dramatically over the past few years to become one of the go-to sites for folks in Boston looking for the latest in news, arts and entertainment. We are thrilled to bring that to them in an innovative and exciting way.»

More about the PM/CG: the company was founded in 1966 when the Boston Phoenix began as a four-page arts-and-entertainment weekly, the Phoenix is the flagship property of the Phoenix Media/Communications Group, which in addition to the Phoenix weekly newspapers in Boston, Rhode Island, and Maine and Stuff@Night comprises the FNX Radio Network; Phoenix Interactive (thephoenix.com, fnxradio.com, stuffatnight.com); Phoenix Ventures (the sports and magazine group that publishes the official yearbooks for the Boston Bruins, the Boston Celtics, and the Boston Marathon; People2People Group (audiotext and social networking applications); g8wave (marketing and content using SMS and other mobile technologies); and Mass Web Printing (four-color offset printing).

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