About 572,000 Latinos call Greater Boston home, a Caribbean-led market that drove 70% of the region's recent growth and lives in the Gateway Cities. We mapped who they are and what actually works to reach them. Read it free.
A taste of the report. The full version has every number, every chart, and the methodology behind each one.
About seven in ten of Greater Boston's 2019 to 2024 population gain was Latino: roughly 81,000 of the region's 115,000 new residents. Latino growth is the region's growth.
Greater Boston is Dominican- and Puerto-Rican-led (co-leaders near half), not Mexican-majority like the national profile. A different calendar, cuisine, music, and dialect.
About 572,000 Latinos, 14.4% of the region, and 25.1% of Massachusetts K-12 students. The market of the 2030s is in a Greater Boston classroom right now.
The market lives in the Gateway Cities, and each has a different lead origin: Lawrence Dominican, Chelsea Salvadoran, Revere Colombian. The average is wrong six times at once.
$15B in Latino household income, more than doubled in a decade, and chronically under-addressed. The gap is the opportunity.
El Planeta Daily opens at about 40% (media kit) and clicks at a measured 11%. Community trust is the one advantage a competitor cannot simply outspend.
A working briefing you can act on, not a slide deck. Every layer is sourced and labeled (Census-native vs. proxy vs. national-rate) so you can trust the numbers.
Growth, the next decade, and why this is structural, not a moment.
A Caribbean-led profile, the eds-and-meds economy, and the income split.
Language, immigration history, rent burden, and trust, with a Caribbean twist.
One label, distinct city-markets: who lives where, and each city's lead origin.
The channels, the register, and El Planeta's measured community trust.
Every source, with Latino-native / proxy / national-rate labeling per layer.
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