The beans have spilled into Boston with the arrival of the much anticipated Magic Beans store at The Shops at Prudential Center in BostonÂ’s kid-and family-friendly Back Bay. The 1700-square-foot store is BostonÂ’s first toy store to open since FAO Schwartz closed in 2004. The newest Magic Beans is located in the Newbury Arcade (the corridor shared by the Prudential Center and BostonÂ’s 5-Star Mandarin Oriental Hotel) at 776 Boylston St.

This Saturday, Magic Beans will celebrate their grand opening alongside National Kazoo Day with free activities for kids of all ages. The store will be giving out free Kazoos all morning in anticipation of a Kazoo Flash Mob at 11am. ChildrenÂ’s musician Vanessa Trien will be leading the «mob» and then performing a concert at 11:15 am in the Food Court. At 2 pm, Elmo will join the celebration for a «snack break» provided by Pinkberry frozen yogurt.

«WeÂ’re delighted to fill this niche for families in Boston.» says Magic Beans co-owner Sheri Gurock. «As a mom, I’ve always loved this mall because of its central location and indoor protection from cold, rain and snow (and heat). Our location, which is part of both the Prudential and the Mandarin Oriental Hotel, is perfectly suited to our customers–busy parents who are looking for the best kind of shopping experience.»

The new Magic Beans location provides customers with a mix of new and classic toys and gear: kid-pleasing construction sets, ride-ons, arts and crafts, dolls, cars, Playmobil, LEGO and more. In addition to the vast toy selection, Magic Beans gives customers hands-on access to top-rated strollers from Bugaboo, Maclaren, Stokke, UPPAbaby, and more; thereÂ’s and a variety of gear for new and growing families. All purchases come with the option of free gift wrapping in several exclusive patterns (blue, green and purple) of paper. Magic Beans is BostonÂ’s one-stop shop for the local or visiting urban parent seeking high quality toys and an educated staff thatÂ’s well versed in all the latest gear trends.


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