NEW YORK-MAY 18, 2009- As the fastest growing Spanish-language network, recently garnering seven consecutive months of year-to-year growth across key demos, Telemundo Communications Group, a leading producer of high-quality content for Hispanics in the U.S. and audiences around the world, unveiled today its 2009-2010 original programming season at a press conference held at The Modern in New York City. The new programming announcement was made by Don Browne, President, Telemundo; Jacqueline Hernández, Chief Operating Officer, Telemundo; Mike Rodriguez, Senior Vice President, Network Sales and Marketing and Adriana Ibañez, Senior Vice President of Programming.
«Telemundo’s record-breaking ratings performance is providing our advertisers and clients an exceptional value proposition through our high quality original content and multiple media platforms,» said Browne. «Hispanics continue to grow in economic and political power and we are growing with them, outpacing any other major network regardless of language. We’re looking forward to working with our clients to tap into this growth and maximize their investments.»
The Telemundo Group
Leveraging its unique combination of media assets and proprietary research tools, Telemundo reinforced today its client-centric strategy, through The Telemundo Group, a market approach focusing on delivering custom marketing and advertising solutions across all platforms and all demos for its partners and clients, providing them with programs to maximize their return on investment. As a result of owning and producing its own content, Telemundo is in a unique position to develop custom solutions and offer its partners the flexibility necessary for their planning and strategic needs. The Telemundo Group is composed of Broadcast, Cable, Digital, Stations, Events, Mobile and Research, surrounding and engaging advertisers products across all target points. As a proven leader in Hispanic research, The Telemundo Group provides clients with insight into their target consumers through custom proprietary research solutions that are instrumental in analyzing and shaping their marketing and advertising initiatives.
«The Telemundo Group was created to better engage and serve our clients and partners across all our media platforms,» said Hernández. «Telemundo offers advertisers the most cutting edge, timely, customized, integrated research and marketing solutions available to provide them with the information they need about their target consumers and how best to reach them; delivering the maximum return on their investment as well.»
The Telemundo Group offers organic and seamless product integration and branded entertainment solutions, collaborating with clients before the storylines are written. With ROI being a top client priority, Telemundo has implemented the necessary measurement tools to quantify the performances of clients’ branded entertainment and integration programs in Primetime every night.
«Telemundo’s innovative programming model continues to be the best tool for offering our partners the most effective multiplatform customization and integration programs,» added Rodriguez. «By growing our reach among key demos, increasing their engagement through our original content, and optimizing our clients’ investment with the right mix, we are able to maximize our clients’ return on investment while connecting them directly and efficiently with their target consumer across all touch points, beyond the traditional spot.»
Branding
The Telemundo Group also presented today its updated branding strategies for Telemundo and mun2.
In keeping with Telemundo’s original mission to enrich the lives of Hispanics in the U
