Companies invest thousands, often millions, to run campaigns centered on the Red Sox, Patriots, Celtics and Bruins. Do these partnerships really enhance sponsors’ brands and increase their sales?

If you are considering sponsoring a team or simply intrigued by the world of sports marketing, join us for this exclusive, AMA Boston panel event.

Moderated by Chip Rives, President of TRP Sports Marketing, our expert panel features marketing pros from sponsors Dunkin Donuts, Jordan’s Furniture, SBLI, EMC and TD Banknorth – and marketing executives from Boston’s top four teams!

Through case studies, Q&A and lively debate, our panel will explore the opportunities presented by partnering with Boston’s «Big Four.» Find out if sponsoring a pro team is right for you!

Date: Thursday, April 24, 2008

Time: 6 p.m. to 8:30 p.m.
Registration begins at 5:30 p.m. Program begins at 6:35 p.m.

Price: $35 for AMA Members; $60 for Non-Members; $25 for Students.
(Includes stadium food and cash bar.)

Place: Yawkey Center at Boston College
Chestnut Hill, Mass.
Register Now! 781-647-7555

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