Methuen, Mass.- Costa Eagle Broadcasting, the premier broadcasting group in Greater Boston and the Merrimack Valley today announced the launch of the first Hispanic Radio Station on FM «POWER 92.1FM», serving the Spanish-language radio listeners of Massachusetts.
POWER 92.1FM, also under the call letters «WNNW», will be simulcast on two separate radio channels, 92.1FM and 800AM, covering the entire Boston Metro and communities with a strong ethnic culture presence including Lawrence, Peabody, Lowell, Jamaica Plains, Chelsea, and Revere. Advertisers will be able to promote products, services and events on both AM and FM for an optimum reach in key markets of Massachusetts.
The station will target a vast audience of Spanish-language radio listeners with a mix of Merengue, Salsa, Bachata, Pop-Latino, Top 40 Billboard, Regional, and Reggaetón music genres that are not currently available on FM radio.
Beyond the mix of music genres, POWER 92.1FM will continue with popular shows as «El Calentón de la Mañana». The stellar combination of Santiago Matias, Richie Herrera, and Awilda Reyes is sure to entertain morning listeners with the latest in entertainment, gossip and celebrities including on-air artist interviews. The innovative programming will capture listeners of all ages with such shows as «Señora Música» with Johnny Mackenzie; «El Jangueo» with DJ Franklyn; «Power Éxitos» with Isabel «La Chiquitita» Gonzelez; «Power Éxitos Music» with Johnny Palacios; and TRL Latino / MTV’s Top 20 with Suzie Castillo. Power 92.1FM will be the station to tune in to for the latest in the entertainment world.
«It takes the family to make it happen. The family at POWER consists of employees, clients, and listeners – those are the ones who deserve all the credit. POWER is the most listened to Hispanic Radio Station in Massachusetts.» said Patrick Costa, General Manager of Costa Eagle Broadcasting.
«As I was driving on I93 South and tuned in on the station during the testing phase, I realized that listening to the station on FM filled a void for me. 92.1FM is the missing link to the world of Latin music in Massachusetts» said Rafael Morales.
ABOUT COSTA EAGLE BROADCASTING
Costa Eagle Broadcasting was formed in 1996 as a partnership, the general partner being Costa Communications Corporation of New partnership was formed to promote Hispanic Broadcasting throughout the New England. With its headquarters in Methuen, Massachusetts and its station cluster presently consisting of four stations WNNW simulcast on 800 AM and 92.1FM in Lawrence, MA , WCCM 1110 AM in Salem, NH and WCEC 1490 AM Haverhill, MA. Costa Eagle Broadcasting is committed to quality LOCAL radio and is proud to be the Hispanic Broadcast leader in Massachusetts.
For more information on Costa Eagle Broadcasting, visitwww.costaeagleradio.com.
