Nominate a friend that has kept you optimistic
and they stand to receive a Friendship Stone Gift Pack Worth $100

New York, NY, March 9th 2009 – My Stone Company, creators of The Friendship Stone are marking National Optimism Month with the Optimism Challenge. In today’s current climate with the recession impacting people’s emotional and mental states, My Stone Company’s Optimism Challenge endeavors to help people focus on the positive aspects of life. The Optimism Challenge encourages people to nominate a friend that has brought positivity and optimism into one’s life by submitting nominees to The winner stands to receive a Friendship Stone Gift Pack worth $100, which includes a meaningful Friendship Stone Necklace and a Friendship Stone Individual Pack.

Entries to The Optimism Challenge are open throughout the month of March, closing March 31st 2009. The top five nominees and the winner’s names will be published on The Friendship Stone website in the first week of April.

The competition aims to encourage people to think about the good things in one’s life and promotes the notion of friendship as a key to helping others stay optimistic in these trying times. With scientists showing how keeping a positive outlook can help us live longer and healthier, learning to stay optimistic can benefit one both physically and emotionally.

The Friendship Stone makes an optimistic giveback gift for friends. It is comprised of a variegated Tiger’s Eye semi-precious gemstone. The stone displays an effect of a thin band of light called Chatoyancy which changes position and color as it is turned back and forth. The ability of the stone to change with the rays of light is an important message for how one should choose to view life and relationships. It is a symbol that life is all about attitude. Just like the stone’s appearance changes, the Friendship Stone represents the power of choice, of positive thinking and of one’s own ability to alter direction in life.

The Friendship Stone is a keepsake expressing one’s love, appreciation and gratitude. It is small enough to be carried around as a constant reminder of that particular person’s friendship and support. Furthermore, The Friendship Stone is a giveback gift. 10% of all profits on The Friendship Stone gift range are donated to help tangibly improve the lives of the Western South African villagers from where the stone originates.

Further details on The Optimism Challenge can be found at and queries can be sent to The Friendship Stone and The Optimism Challenge can also be followed on Twitter and Facebook


About My Stone Company

My Stone Company, the creators of The Friendship Stone, was established in 2006 by Cathy Raff after a visit to South Africa where she discovered the Tiger’s Eye semi-precious gemstone. The remarkable beauty of the stone and the ability to change with the rays of light became an inspiration and metaphor for how one chooses to look at life and what happens to each individual. What started with giving a few stones to a couple of her friends soon grew into The Friendship Stone. With each purchase of The Friendship Stones, the buyer is also tangibly helping the rural community in South Africa from where the stone originates. 10% of all profits are sent back to these underprivileged people. For more information, visit:

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