The Institute of Contemporary Art (ICA) presents two programs featuring the best and funniest in advertising: The Art and Technique of the American Commercial and 2011 British Arrow Awards (formerly Award-Winning British Commercials). Screenings take place in the Barbara Lee Family Foundation Theater. Tickets for each screening are $10 general admission, or $8 for members, students, and seniors. Tickets are on sale now at 617- 478-3103 or www.icaboston.org.
THE ART & TECHNIQUE OF THE AMERICAN COMMERCIAL – Boston Premiere
Thursday, Dec. 1, 7 p.m.
Sunday, Dec. 4, 2:30 p.m.
Sunday, Dec. 18, 2:30 p.m.
Digibeta, 65 minutes
This 20th edition of the AICP’s annual program of award-winning commercials celebrates the collaborative craft involved in the making of small films of persuasion. It honors 26 categories, including visual style, performance, animation, and original music, in the best in advertising of the previous year, as judged by industry peer panels. Over 300 judges from across the country, and a blue ribbon Curatorial Committee comprised of distinguished members of the industry from advertising agencies, production companies, editorial companies, and many others, selected the honored work. This year, commercials for Nike, Volkswagen, Allstate, Levi’s, FedEx, Old Spice and American Express. The AICP Show demonstrates that informing, influencing, and selling may also be moving, surprising, and entertaining. Each year’s selected commercials become part of MoMA’s Film Archives. Join us for an evening that’s much more than an awards show–it’s a celebration of the craft of making these small films of persuasion.
TICKETS: $10 general admission/$8 members and students
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2011 BRITISH ARROW AWARDS – Boston Premiere
Sunday, Dec. 4, 4:30 p.m.
Sunday, Dec. 11, 2:30 p.m.
Sunday, Dec. 18, 4:30 p.m.
(Digibeta, 75 min)
Boston is one of just 10 cities in the US screening this annual showcase. Now in its 33rd year, the British Arrows Awards (formerly known as the British Television Advertising Awards) features more than 150 ads–celebrated, debated, even hated. Described as «bite-size films» and «minute master-pieces,» (The New York Times) these outstanding commercials offer a glimpse into the originality, wit, and creativity of British advertising. ItÂ’s a feast of astounding stunts, tear-jerking moments, micro-epics, bawdy scenarios, and feel-good spectacles, complete with wit, sauciness, double entendres, and sheer visual beauty.
TICKETS: $10 general admission/$8 members and students
