NORTH ANDOVER, Mass – Today, Converse announced details for an unprecedented initiative that directly supports artistic creativity and the music community in a unique way through the opening of a new, state-of-the-art recording studio in Brooklyn, NY later this year. Converse Rubber Tracks will provide emerging artists with the incredible opportunity to record music in a high-quality studio alongside a team of experienced local engineers at no cost. Converse Rubber Tracks will provide a platform for new musicians and directly help them overcome one of the biggest hurdles in their career-affording studio time.
«There is a collaboration experience that typically doesn’t happen at home,» states President/CEO of The Recording Academy® Neil Portnow. «So, to anybody that’s serious about the process, it [time in a studio] really does take you to a next level and it makes you think differently even about how you create.»
Prior to opening its doors this fall, the studio will begin accepting applications for studio time from all musicians starting today via the Converse Rubber Tracks website converse.com/rubbertracks. Converse Rubber Tracks is a testament to the brand’s commitment towards championing creativity and development of original music.
«Converse has a rich history of supporting music and being embraced by the artistic community,» said Geoff Cottrill, Chief Marketing Officer of Converse. «We are committed to providing young artists with the ability to have their voices heard. This year, we’ve dedicated our efforts towards multiple new initiatives that all share the common goal of encouraging creativity. Converse Rubber Tracks enables musicians and bands to really explore and create new music. What they accomplish there sets the bar and tone for everything that follows.»
Musicians of all genres still in the early stages of their careers can register for a time to use the studio for free-a unique opportunity for artists just starting out. Acclaimed hip-hop artist Big Boi says, «The whole concept of free studio time, in a major studio and you get to own all your music? And you just get to come and record for free? Who wouldn’t want to do that? Free studio time to any artist, that’s a gold mine.»
Converse Rubber Tracks will also give bands the means to expose their music to a much larger audience through compelling content captured at the studio, including exclusive in-studio video testimonials, track-of-the-week features, behind-the-scenes footage, and unique rehearsal session clips. Converse’s Rubber Tracks will be a catalyst for creativity and will provide a window to see into an artist’s experience, again all at converse.com/rubbertracks.
Musicians can visit http://www.youtube.com/watch?v=xBasrgg49zc to receive more information about Converse Rubber Tracks studio,details on the registration process and upd ates for the official date when applications open.
Converse has been the shoe of choice among originals in music – from the birth of rock n’ roll, punk, grunge, hip hop and garage bands everywhere. The launch of Converse Rubber Tracks caps a series of incredible music experiences launched by Converse this year and furthers the iconic brand’s long history and commitment to music. This past July, Converse brought together three of music’s most influential artists – critically acclaimed rapper Kid Cudi, Rostam Batmanglij of Vampire Weekend, and Bethany Cosentino of Best Coast – for the single «All Summer» as part of Converse’s Three Artists. One Song collaboration. This global initiative began in 2008 with the release of «My
