Dallas, TX (May 5, 2008) — Nissan North America Inc., a pioneer in launching and bringing together international Latino sports and reality TV with the famed El Reto Final Nissan soccer series, is going even more «reality» in bringing together Hispanic initiatives of international magnitude.
As a title sponsor, Nissan has been involved in bringing some of the most exciting international soccer matches to US fans. This year, the intensity heightens as the anticipated soccer match between the best and most controversial Mexican soccer rivals, the Chivas de Guadalajara and the Club América, will be announced at the El Reto Final Nissan #3

On Wednesday, May 7th, Stephanie Valdez-Streaty, Sr. Manager of Philanthropy and Diversity Communications, Nissan North America, Inc., will also be presenting a $25,000 charitable contribution to LULAC symbolizing Nissan’s support of LULAC’s educational initiatives. Rosa Rosales, LULAC’s National President, will be accepting the contribution.

«LULAC is always at the forefront of all issues concerning the well-being of the US Hispanic community, therefore, we are looking forward to teaming up with Nissan on this new, exciting endeavor which will be unveiled this Wednesday,» said Rosa Rosales. «We look forward to building a long term relationship, developing ways to educate US Hispanics on issues
that are core to this country’s well being in the years to come.»

With this contribution, Nissan becomes a member of the LULAC Corporate Alliance, which fosters relationships between corporations, the Hispanic community and LULAC. As part of the Alliance, Nissan will work with LULAC in developing national and community-based programs to address the needs of the Hispanic community and work toward ensuring that the nation’s future workforce obtains the necessary education and skills to keep America productive.

«Nissan values LULAC’s priority on education.» said Stephanie Valdez-Streaty, «LULAC has a rich history of helping to further the Hispanic community – a community that is very important to our company. Nissan has always recognized the value and contributions of the Hispanic community.»

About LULAC
League of United Latino American Citizens (LULAC) has approximately 115,000 members throughout the United States and Puerto Rico. It is the largest and oldest Hispanic organization in the United States. LULAC advances the economic condition, educational attainment, political influence, health and civil rights of Hispanic Americans through communitybased programs operating at more than 700 LULAC councils nationwide. The organization involves and serves all Hispanic nationality groups. For more information, go to www.lulac.org.

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