(Boston, MA–September 2, 2009)–On September 13th, Leblon CachaÃ§a will host a friendly march in Boston as part of a national awareness campaign to –Legalize CachaÃ§a– celebrating Brazil’s Independence by hosting celebrations to recognize CachaÃ§a as its own category and not as a Brazilian Rum. Celebration marches are occurring this week in 10 cities throughout the United States, including Los Angeles, Miami, New York, and San Francisco. Each city will lead a celebratory march through various neighborhoods and stop at key bars and restaurants for tastings, cocktail specials and Brazilian good times.
With the popularity of CachaÃ§a and the explosive growth of its signature Caipirinha cocktail, the attention to the cause has never been greater. As popular support mounts, the U.S. government’s TTB is reported to be in the process of recognizing CachaÃ§a as a distinctive type of spirit – like Cognac and Champagne. CachaÃ§a will be defined as a product unique to Brazil, and the descriptor ‘Brazilian Rum’ will be eliminated from CachaÃ§a labeling as a requirement.
«For whatever reason, the U.S. is the only country in the world which makes the Brazilians label their CachaÃ§a as Brazilian Rum,» said Jackson Cannon from Eastern Standard. «Just like Cognac, Champagne, and Tequila, CachaÃ§a has its own unique character, culture, and history, and the Brazilians deserve to have their national spirit recognized by its national name: CachaÃ§a.»
«Legalize CachaÃ§a is our mantra,» says Al Rand from Leblon CachaÃ§a. «Come join us for some fun, have some Caipirinhas, and let’s stop calling this stuff Rum!»
Boston March begins at the Original Liberty Tree where the Sons of Liberty gathered
Sign the petition, don a Legalize CachaÃ§a T-Shirt, button, bullhorn and a sign and march with friends and fellow merry makers
Sunday, September 13, 2009 @ 5:30 p.m.
Open to the Public, we invite cocktailians, tastemakers, Brazilians, and fans of CachaÃ§a to march with us. An Open Schedule follows. Please join at any and all location during the given times to enjoy cocktails and sign the Official CachaÃ§a Declaration of Independence
Liberty Tree, Corner of Washington and Essex Streets, one block off of the Boylston T stop, 5:30- 6:30 p.m.
Rumba, 510 Atlantic Avenue, 6:00 p.m.-7:00 p.m.
The Beehive, 541 Tremont Street, 7:00-8:00 p.m.
Tremont 647, 647 Tremont Street, 8:00-9:00 p.m.
Vox Populi, 755 Boylston, 9:00-10:00 p.m.
Eastern Standard, 528 Commonwealth Avenue, 10:00 p.m. until close
For more information, go to www.LegalizeCachaca.com