# El Planeta

> El Planeta is the leading Spanish-language news outlet for Greater Boston and Massachusetts, and has been Boston's Latino home since 2004. It publishes daily in Spanish across web, newsletter, social video, and print, covering local news, immigration, politics, community, culture, and sports for the region's Latino population. Founded in 2004 by Javier Marín, it is part of Tiempo Company, a Latino-focused media ecosystem.

Editorial coverage centers on Greater Boston's Latino communities, a Caribbean-led market of Dominican, Puerto Rican, Salvadoran, and other national-origin groups, with reporting on local government, immigration policy, public services, education, sports, and culture. Alongside the newsroom, El Planeta publishes original research on the Greater Boston Latino consumer market for marketers, agencies, and public agencies.

## News
- [El Planeta](https://elplaneta.com): Homepage. Daily Spanish-language news for Greater Boston and Massachusetts: local news, immigration, politics, community, culture, and sports.

## Research & reports
Original data and analysis on the Greater Boston Latino consumer market, sourced from U.S. Census data and El Planeta's own first-party audience data. Figures are labeled by how directly they were measured (native / proxy / national rate).
- [The Greater Boston Latino Decision Map, full report](https://elplaneta.com/research/greater-boston-latino-decision-map): Who Greater Boston's 572,000 Latinos are (14.4% of the region), the Caribbean-led profile, where they live across the Gateway Cities, and what reaches them. U.S. Census + first-party data. Free download.
- [How fast the Greater Boston Latino population is growing](https://elplaneta.com/research/greater-boston-latino-growth): 572K Latinos (14.4% of Greater Boston); Latinos were 70% of all 2019 to 2024 regional growth, and that growth is landing in the Gateway Cities.
- [Latino buying power in Greater Boston](https://elplaneta.com/research/greater-boston-latino-buying-power): About $15 billion a year in Greater Boston Latino household income, a figure that has more than doubled in a decade, set against how little marketing reaches this market.
- [The Gateway Cities of Latino Greater Boston](https://elplaneta.com/research/greater-boston-latino-gateway-cities): A Caribbean-led market (Dominican 27.3% and Puerto Rican 20.5% as co-leaders, not Mexican-majority) concentrated in Lawrence (83% Latino), Chelsea, Lynn, Revere, and Everett, each with a different lead origin.
- [How to advertise to Latinos in Greater Boston](https://elplaneta.com/research/greater-boston-latino-advertising): Three operating rules, El Planeta's owned channels (El Planeta Daily opens at 40% per the media kit, clicks at a measured 11%, with about 174,000 social followers), the Latino cultural calendar, and a worked example.

## Advertise
- [Advertise with El Planeta](https://advertise.elplaneta.com): Reach the Greater Boston Latino market across newsletter, social & video, print, events, and two decades of community trust.